The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early beginnings, email isn’t as shiny as some newer channels like messaging and social, but it is an effective way to build an owned audience that gets results.
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In the last five years, the cost of acquiring new customers has increased by over 50%. Marketing is becoming more expensive, customers are becoming less trustworthy of brands, and companies should just give up … right?
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A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective.
B2B sales has evolved into a science, its data-driven, enabled by digital tools, underpinned by advanced analytics, and focused on understanding “what, why, and when” of the customer. According to A.T. Kearney’s, 'Future of B2B Sales study', leaders in the B2B sales revolution achieve, twice the revenue growth, and 2.3 times the sales productivity growth of its peers. Meanwhile, 53% of B2B companies are lagging in both revenue and sales productivity growth.
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Leveraging inbound marketing for edtech. EdTech is new FinTech, global report predicts EdTech spend to reach $252bn by 2020 (EdTechXGlobal Releases Key Market Drivers in international EdTech). It is one of the fastest growing market segment globally and now is the time to develop a sound marketing strategy that ensures your company is ready to assert a little of that market. Leveraging Inbound Marketing Tactics
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The internet has changed everything from how we communicate to how we learn -- and especially, how we shop. As a buyer, the internet has made life much easier, however, salespeople don’t always feel the same way.
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