ABM adoption is rapidly accelerating and has gained fast acceptance in B2B: more than 70 percent of B2B companies have staff that are fully or partially dedicated to driving ABM-specific programs.

Most enterprises are still working through creation of a true, living content marketing strategy for their organizations. Native advertising is still the gateway drug for many content marketing programs, and mobile is, well, it continues to be the flavor of every month as consumer use grows.

By 2019, the global consumer Internet video traffic will account for 80 percent of all consumer Internet traffic. Video is next big disrupter and is about to become as ubiquitous as voice in the very near future. 

Once you’ve got a lead interested in your product or service, when is that lead ready to be turned over to Sales? What makes him or her ready? How will Sales engage with these leads and when?

 

Where are today's B2B buyers looking for answers? Online. To connect with its best prospects, a company must develop its website and social media platforms to be helpful resources providing the insights and knowledge prospects are looking for.