In the last five years, the cost of acquiring new customers has increased by over 50%. Marketing is becoming more expensive, customers are becoming less trustworthy of brands, and companies should just give up … right?
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Parvind
A seasoned technology sales leader with over 18 years of experience in achieving results in a highly competitive environment in multiple service lines of business, across the Americas, EMEA & APAC. Has a strong understanding of international markets having lived and worked in Asia, the Middle East and the US, traveled extensively globally.
Recent Posts
Nov 21, 2019 12:08:23 PM
An Ultimate Guide For Successful Customer Acquisition
Nov 19, 2019 9:18:58 PM
HARD TRUTH - Your Customers are your best marketing channels
IT COST 5X TO ATTRACT NEW CUSTOMERS THAN TO RETAIN OLD ONE - THE HARD TRUTH ABOUT ACQUISITION COSTS
Trust in businesses is eroding, and so is patience. Marketing and sales are getting harder, and the math behind most companies’ acquisition strategy is simply unworkable.
The best point of leverage you have to combat these changes? An investment in customer service.
Read MoreNov 19, 2019 8:44:26 PM
The Next Evolution of SEO: TOPIC CLUSTERS
Influential search engines like Google have changed their algorithm to favor topic-based content. As a result, SEOs are exploring a new way of linking related content under a "topic clusters" model. This report serves as a tactical primer for marketers responsible for SEO strategies.
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Oct 29, 2019 8:17:22 PM
TOP 5 TECH TRENDS FROM INSURTECH EUROPE
With 7.000+ attendees from 60+, the InsureTech Connect show (ITC) is undoubtedly the one-stop-shop for insurance professionals from around the world. This time a lot of Europeans attended, along with participants from other parts of the globe. Here are the key takeaways from behind-the-scenes discussions.
Read MoreSep 15, 2019 11:37:35 PM
Lead Generation For Your Business
A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective.
Sep 3, 2019 2:00:00 PM
Simple Steps To A Successful SEO Strategy
SEO Strategy is tailored roadmap to build authority, relevance and trust, pillars of optimizing user experience and gain visibility. It is evolving from answering a question to AI & ML assisted audiences intent-based conversational journey optimizing the user experience
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