Inbound vs Outbound Marketing - How to select a winner!  To develop an effective marketing strategy for your business, you should have a solid understanding of both. It boils down to what is best for your business

Growth Strategies for 2020 - B2B Sales Framework Flywheel

As a sales professional and entrepreneur, I know funnels inside out and have used for good 18 years of my sale and marketing career, they are what convert leads into customers.

However, over the last few years, the relevancy of the funnel seems to have slowly died out, leaving room for a new, strategy to take its place.

The explosion of digital communications has significantly changed how we buy stuff. And by "we," we mean everybody. From teenagers to retirees. From procurement managers to IT committees. Consider this:

The "SMART" acronym stands for "specific," "measurable," "attainable," "relevant," and "time-bound." Each SMART goal you create should have these five characteristics to ensure the goal can be reached and benefits the employee. Find out what each characteristic means below, and how to write a SMART goal that exemplifies them.

Social media is everywhere. For many people, social media is used daily for entertainment, socialization, and even news consumption -- myself included.

Additionally, over the last two decades, it has risen as one of the primary marketing channels.

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early beginnings, email isn’t as shiny as some newer channels like messaging and social, but it is an effective way to build an owned audience that gets results.