Most enterprises are still working through creation of a true, living content marketing strategy for their organizations. Native advertising is still the gateway drug for many content marketing programs, and mobile is, well, it continues to be the flavor of every month as consumer use grows.

By 2019, the global consumer Internet video traffic will account for 80 percent of all consumer Internet traffic. Video is next big disrupter and is about to become as ubiquitous as voice in the very near future.