For you, those words might refer to the name or your team or department. But to customers, the worst "customer service" might remind them of hours wasted waiting on hold, repeating information to representatives, and not getting their problems resolved.
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Most storytellers will tell you the best place to start is at the beginning. Most storytellers would be wrong. True, that’s where you’ll want your readers to begin, but for something as important and resource-intensive as an ebook, as the author and publisher, you’d better start at the end. More specifically, what do you want your ebook to accomplish?
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Growth Strategies for 2020 - B2B Sales Framework Flywheel
As a sales professional and entrepreneur, I know funnels inside out and have used for good 18 years of my sale and marketing career, they are what convert leads into customers.
However, over the last few years, the relevancy of the funnel seems to have slowly died out, leaving room for a new, strategy to take its place.
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The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early beginnings, email isn’t as shiny as some newer channels like messaging and social, but it is an effective way to build an owned audience that gets results.
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Leveraging inbound marketing for edtech. EdTech is new FinTech, global report predicts EdTech spend to reach $252bn by 2020 (EdTechXGlobal Releases Key Market Drivers in international EdTech). It is one of the fastest growing market segment globally and now is the time to develop a sound marketing strategy that ensures your company is ready to assert a little of that market. Leveraging Inbound Marketing Tactics
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