The current coronavirus Covid 19 pandemic has created an unprecedented situation globally and has forced us in charted - – certainly turbulent – waters in personal and business lives. In this difficult time, we all are wondering how we operate as businesses and communities.

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The "SMART" acronym stands for "specific," "measurable," "attainable," "relevant," and "time-bound." Each SMART goal you create should have these five characteristics to ensure the goal can be reached and benefits the employee. Find out what each characteristic means below, and how to write a SMART goal that exemplifies them.

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Social media is everywhere. For many people, social media is used daily for entertainment, socialization, and even news consumption -- myself included.

Additionally, over the last two decades, it has risen as one of the primary marketing channels.

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