Personalized video used as part of a content marketing strategy can nudge existing customers to take the next step in their customer journey.

Colleges have a big marketing problem: Summer melt. Every year, a certain percentage of accepted students say they plan to matriculate but never enroll. 

On-page SEO optimization is one part of search engine optimization and, as the name suggests, it covers all the measures and modifications that are made on your own website. There are several elements on your website which you can influence and which enable search engines to index your content and understand what it is about.

Growth Strategies for 2020 - B2B Sales Framework Flywheel

As a sales professional and entrepreneur, I know funnels inside out and have used for good 18 years of my sale and marketing career, they are what convert leads into customers.

However, over the last few years, the relevancy of the funnel seems to have slowly died out, leaving room for a new, strategy to take its place.

SEO Strategy is tailored roadmap to build authority, relevance and trust, pillars of optimizing user experience and gain visibility. It is evolving from answering a question to AI & ML assisted audiences intent-based conversational journey optimizing the user experience