Leveraging inbound marketing for edtech.  EdTech is new FinTech, global report predicts EdTech spend to reach $252bn by 2020 (EdTechXGlobal Releases Key Market Drivers in international EdTech). It is one of the fastest growing market segment globally and now is the time to develop a sound marketing strategy that ensures your company is ready to assert a little of that market. Leveraging Inbound Marketing Tactics 

The internet has changed everything from how we communicate to how we learn -- and especially, how we shop. As a buyer, the internet has made life much easier, however, salespeople don’t always feel the same way.