On-page SEO optimization is one part of search engine optimization and, as the name suggests, it covers all the measures and modifications that are made on your own website. There are several elements on your website which you can influence and which enable search engines to index your content and understand what it is about.

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The explosion of digital communications has significantly changed how we buy stuff. And by "we," we mean everybody. From teenagers to retirees. From procurement managers to IT committees. Consider this:

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Social media is everywhere. For many people, social media is used daily for entertainment, socialization, and even news consumption -- myself included.

Additionally, over the last two decades, it has risen as one of the primary marketing channels.

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