The current coronavirus Covid 19 pandemic has created an unprecedented situation globally and has forced us in charted - – certainly turbulent – waters in personal and business lives. In this difficult time, we all are wondering how we operate as businesses and communities.
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Most storytellers will tell you the best place to start is at the beginning. Most storytellers would be wrong. True, that’s where you’ll want your readers to begin, but for something as important and resource-intensive as an ebook, as the author and publisher, you’d better start at the end. More specifically, what do you want your ebook to accomplish?
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On-page SEO optimization is one part of search engine optimization and, as the name suggests, it covers all the measures and modifications that are made on your own website. There are several elements on your website which you can influence and which enable search engines to index your content and understand what it is about.
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The explosion of digital communications has significantly changed how we buy stuff. And by "we," we mean everybody. From teenagers to retirees. From procurement managers to IT committees. Consider this:
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The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early beginnings, email isn’t as shiny as some newer channels like messaging and social, but it is an effective way to build an owned audience that gets results.
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In the last five years, the cost of acquiring new customers has increased by over 50%. Marketing is becoming more expensive, customers are becoming less trustworthy of brands, and companies should just give up … right?
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