In the last five years, the cost of acquiring new customers has increased by over 50%. Marketing is becoming more expensive, customers are becoming less trustworthy of brands, and companies should just give up … right?
Read MoreAn Ultimate Guide For Successful Customer Acquisition
Lead Generation For Your Business
A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective.
How To Have A Successful Branding Strategy
In today's digital age, branding is no longer a matter of systematic implementation of clear, clever, creative & timely ad placements. It has evolved into an art of emotionally connecting with your target audiences through right marketing messaging, in manner, medium and moment of their choice, intending to improve the way they experience your brand.
Read MoreHow to be successful in insight solutions sales
Over the years B2B Solutions Sales has evolved, today in abundance of digital information and publicly available data, organizations are defining solutions for their requirements and circumventing ways to ditch sales reps.
Read MoreB2B Social Selling
Outbound sales in absence of relevant data is becoming increasingly uncommon and ineffective. According to a recent survey of over 1000 B2B sales professionals from various industries, connecting with prospects over the phone call takes 18 or more attempts and callback rates are below 1%, what’s more alarming is, only 24% sales emails are ever opened.
Read MoreHow to Achieve successful & revolutionary results in B2B Inbound Sales
B2B sales has evolved into a science, its data-driven, enabled by digital tools, underpinned by advanced analytics, and focused on understanding “what, why, and when” of the customer. According to A.T. Kearney’s, 'Future of B2B Sales study', leaders in the B2B sales revolution achieve, twice the revenue growth, and 2.3 times the sales productivity growth of its peers. Meanwhile, 53% of B2B companies are lagging in both revenue and sales productivity growth.
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