On-page SEO optimization is one part of search engine optimization and, as the name suggests, it covers all the measures and modifications that are made on your own website. There are several elements on your website which you can influence and which enable search engines to index your content and understand what it is about.
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The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early beginnings, email isn’t as shiny as some newer channels like messaging and social, but it is an effective way to build an owned audience that gets results.
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BigTech companies like Amazon are slowly establishing a presence in the insurance industry. Almost 30% of customers globally would be willing to buy insurance from BigTech firms like Google and Amazon, and insurance companies are still playing catch-up when it comes to delivering technology-enhanced customer experiences.
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The P&C sector has been witnessing slow but resilient growth in premiums, with the real premium growth rate stabilizing gradually after the financial crisis. However, in 2017, there was a decline of 0.5 percentage points in the real growth rate of premiums and profitability also trended down for the third consecutive year.
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