Coronavirus is unlike what we have seen in our lifetime, this time of the year typically we are on the road, doing most traveling in late spring, as professionals in general or for insurers. However today in a rapidly changing environment, situation is volatile out there and a lot of uncertainty.
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If you are in sales you are well aware of weekly sales review meetings and, numbers countdown begins every week of every month at your week. The painful but real aspect of sales that just never changes. It essentially boils down to two things: numbers and time.
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Growth Strategies for 2020 - B2B Sales Framework Flywheel
As a sales professional and entrepreneur, I know funnels inside out and have used for good 18 years of my sale and marketing career, they are what convert leads into customers.
However, over the last few years, the relevancy of the funnel seems to have slowly died out, leaving room for a new, strategy to take its place.
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B2B sales has evolved into a science, its data-driven, enabled by digital tools, underpinned by advanced analytics, and focused on understanding “what, why, and when” of the customer. According to A.T. Kearney’s, 'Future of B2B Sales study', leaders in the B2B sales revolution achieve, twice the revenue growth, and 2.3 times the sales productivity growth of its peers. Meanwhile, 53% of B2B companies are lagging in both revenue and sales productivity growth.
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