In today's digital age, branding is no longer a matter of systematic implementation of clear, clever, creative & timely ad placements. It has evolved into an art of emotionally connecting with your target audiences through right marketing messaging, in manner, medium and moment of their choice, intending to improve the way they experience your brand.
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Over the years B2B Solutions Sales has evolved, today in abundance of digital information and publicly available data, organizations are defining solutions for their requirements and circumventing ways to ditch sales reps.
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Outbound sales in absence of relevant data is becoming increasingly uncommon and ineffective. According to a recent survey of over 1000 B2B sales professionals from various industries, connecting with prospects over the phone call takes 18 or more attempts and callback rates are below 1%, what’s more alarming is, only 24% sales emails are ever opened.
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B2B sales has evolved into a science, its data-driven, enabled by digital tools, underpinned by advanced analytics, and focused on understanding “what, why, and when” of the customer. According to A.T. Kearney’s, 'Future of B2B Sales study', leaders in the B2B sales revolution achieve, twice the revenue growth, and 2.3 times the sales productivity growth of its peers. Meanwhile, 53% of B2B companies are lagging in both revenue and sales productivity growth.
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AI is here, we’re not talking of something in future. It's all around us and most of us including our kids have used it in our daily life. Whether we like it or not, AI is here and it is upto us to try and engage with it. In this post I'm trying to give readers a 50k foot view of AI and its impact on education, opportunity we have, the reality and the risks.
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